Support Large
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What Size Website Should Your New Business Create?
If you or you company are in the planning phase of a start-up online business venture, you are probably amazed at the number of decisions that have to be make. One you should not overlook in your planning relates to website size. Should you create a small website, a mini-site in the beginning, with the plan of building a portfolio of such sites? Should you, alternatively, lay the foundation for a large website, although you would allow it to grow slowly rather than starting off as a large site?
Before I get into the advantages of each alternative, I should let you know what this decision is not. The question is not related to how big your business will ultimately become. Companies that follow either model can ultimately become quite large and successful. It also is not necessarily impacted your target niche. The planned size of a website in the beginning can lead to ultimate growth and financial success of the business as a whole.
I should alert you that reading this article will not automatically give you the right answer to this particular question of size. Instead, what I hope to provide is a set of some things for you to consider so that whether you build a small website immediately or lay the groundwork for a mega-site, you'll understand that decision's impact upon key variables now and in the future.
Small websites should be concentrated on a narrow sub-niche built around a cohesive, limited set of relatively long-tail keywords. Sites that are designed to become quite large eventually will develop most of their content in the same focused way, but they will also begin search engine optimization on the shorter, very high competition keywords at the same time.
The two approaches call for different models of long term growth, although both may begin largely concentrating upon a relatively narrow slice of the market. Businesses that begin with a large site as the eventual goal, with fully develop one small sub-niche, then gradually add new sections dedicated to other sub-niches onto their original site. Those who initially built a small site, with intention of always leaving it small, will take a "duplication of success" approach, as they gradually add more an more individual sites to their virtual empire of tiny websites. Thus with each new department in the mega-site model, there is a new set of search phrases upon which to focus. These sites are built upon what is often called the "silo" structure. As the large site grows to twenty departments or categories, the business with small sites might grow to twenty or more individual websites.
As a general rule, the mini-sites can establish positive cash flow more quickly. This is partly due to such a business not investing resources into those most competitive, high level keywords. Conversely, the silo sites will take longer to mature, but they can eventually become competitive for the top level keywords as they simultaneously enter the fray for the more tightly targeted words and phrases. Eventually, the silo site might become recognized as an authority in the broader niche.
I'll point to three practical ramifications of how you decide to approach this business decision.
The first has to do with start up cost. Although you're still beginning relatively small with the site that you plan to become large, the foundation for a larger site must be laid. That means that the site's eventual architecture must be created and the systems put in place that will eventuall become necessary for operation. Consequently, although the mini-site and the eventual mega-site may be the same size at launch, the model for the larger site costs more at start-up. Laying the foundation for silo sites is inherently costlier than the smaller, less expensive mini-site.
The ways in which you think about your keywords is another important difference. The keyword research for a smaller site will be much more tightly focused upon the long-tail terms, especially those that show commercial intent (thus more likely to convert sooner rather than later). If you opt for the silo site, you will be splitting the focus of your keyword research. In one way, you will be imitating the search of your small site competitors by looking for those longer tails that are higher converting, but you must also identify all of the high traffic keywords so that you can begin to attract visitors who are gathering information rather than ready to make a decision to buy or sign a contract.
The last practical ramification has to do with page rank. The number of pages in a site is one of the variables that is part of the page rank algorithm, assuming the internal linking structure of the site is well optimized. Consequently, it is easier for a large site to achieve a high page rank than for a small site, although you must remember that other variables are even more important in maximizing the total page rank.
So I hope I have given you ideas to chew on, even though I haven't provided an actual answer for you. Perhaps, though, these considerations give you an inclination as to what you ought to do given your own unique business circumstances.
How to support large clusters of tomatoes?
I grow my tomatoes vertically, there are tons of videos and articles on how to do this. It is working great except for one thing: the tomatoes are growing so well that the clusters get too heavy for their own good and break off from the main stem. What is the best way to support the tomatoes themselves...not the whole plant. If I have a cluster of 6 tomatoes...should I just leave 2, so they don't rip off from the main stem? Is there a way to make a sling somehow? It is funny to me that all these videos show how to grow big tomatoes...and none show how to stop them from breaking off!
start eating them or let the plant go on the ground
Obama in Bali for East Asia Summit (Voice Of America)
He will join leaders of east Asian nations and Russia for two days of
discussions on security, economy and other common issues
Alligator Hunt - Full Webisode
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